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The Business of Baking Part 2

The Business of Baking Part 2

Prepared to serve baked goods in 1940, Courtesy of the Library Congress

Prepared to serve baked goods in 1940, Courtesy of the Library Congress

Here is another story in our culinary entrepreneurial series on Martha's Vineyard foodways based on oral histories of locals on the island found in the Martha’s Vineyard Museum archive located Edgartown, Massachusetts. I am sharing segments of the interviews that are helpful for would be culinary entrepreneurs. Now let’s learn more about the business of baking and butter making as an entrepreneurial activity through Barber Allen Mederios oral history. Mederios was born in 1903. She grew up on Martha’s Vineyard on a family farm. She says, Her, “mother made seven pies every week, and she had a lovely little pantry that she kept all her pies in.” And she used to make tall house cookies as well as chocolate cakes. Farm wives like her mom made their own butter for baking. Mederios reminiscences, mother “made all the butter and put her butter in little rolls about so long and about that big around and packed them all in a jar with brine in it we had butter all winter long.”

So here are today’s takeaways: Making and selling homemade pies as well as homemade butter can be extremely profitable if it is done well and marketed with savvy. In contrast to Mederios’ mother, today we have the advantage of the internet to help they would be entrepreneur know the best price for their product and places to market the product. Although selling locally could be a great opportunity, you also have the ability to sell products even like pies and butter online. I’ve seen entrepreneurs selling perishable products like cakes online on the show Shark Tank make a killing. Just start out small, stay at a debt, and build as you go. Perhaps most critical is both hard work and a willingness to learn from others, from what you can find online, what’s available in terms of resources locally. One of the greatest treasure in US towns and places like Martha’s Vineyard is the public library where one can find thousands of books on baking and butter making, sales, marketing, as well as other topics.

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The Business of Baking Part 1

The Business of Baking Part 1